There’s a lazy boy epidemic.
And La-Z-Boy may be to blame, it did create the world's most comfortable chair.
But it's not too late to switch the narrative
So La-Z-Boy is apologizing.
For making a chair so comfortable, it created a generation of lazy boys.
There’s a lazy boy epidemic.
And La-Z-Boy may be to blame, it did create the world's most comfortable chair.
But it's not too late to switch the narrative
So La-Z-Boy is apologizing.
For making a chair so comfortable, it created a generation of lazy boys.
Be a La-z-Boy
LA-Z-BOY
Navy Ivory Cream Chocolate
Navy Ivory Cream Chocolate
In our OOH campaign, we will flip traditional gender roles and show how strange these excuses sound when they come from women.
And a merch line further encouraging woman to take a seat and take a break.
And a merch line further encouraging woman to take a seat and take a break.
But we wanted to flip the script, so we swapped the gender roles. Our OOH campaign encourages women to be true lazy boys.
But we wanted to flip the script, so we swapped the gender roles. Our OOH campaign encourages women to be true lazy boys.
ST: Avni Srivastav CW: Eliza Friel AD: Kristina Murray AD: Zofia Farley
ST: Avni Srivastav CW: Eliza Friel AD: Kristina Murray
AD: Zofia Farley