Canesten
NO more sugarcoating
Challenge: Canesten is a feminine hygiene product that asked us to breakdown a taboo in a liberal market and in a conservative market.
Insight: In the pursuit of smelling and tasting fresh, many women unknowingly use products that can do more harm to intimate areas.
Idea: No More Sugarcoating
unwrapping the truth behind harmful products
Interrupting the sweetness on "V"-day
Canesten x Trolli reimagines gummies with a subtly tangy, salty
vagina-inspired twist where each gummy will be slightly different.
The back of the bag points to Canesten Unwrapped, our educational extension of Canesten’s previous Undressed campaign.
In the Philippines, Valentine’s Day is a hugely popular time to get married, often marked by mass government weddings. In this predominantly Christian country, for many couples, it may also be their first experience with intimacy.
CW: Moss Davis Strat: Cai Strachan AD: Kristina Murray
Why Valentines Day is so important
Canesten
NO more sugarcoating
Challenge: Canesten is a feminine hygiene product that asked us to breakdown a taboo in a liberal market and in a conservative market.
Insight: In the pursuit of smelling and tasting fresh, many women unknowingly use products that can do more harm to intimate areas.
Idea: No More Sugarcoating
unwrapping the truth behind harmful products
Interrupting the sweetness on "V"-day
Canesten x Trolli reimagines gummies with a subtly tangy, salty
vagina-inspired twist where each gummy will be slightly different.
The back of the bag points to Canesten Unwrapped, our educational extension of Canesten’s previous Undressed campaign.
In the Philippines, Valentine’s Day is a hugely popular time to get married, often marked by mass government weddings. In this predominantly Christian country, for many couples, it may also be their first experience with intimacy.
CW: Moss Davis Strat: Cai Strachan AD: Kristina Murray
Why Valentines Day is so important
Canesten
NO more sugarcoating
Challenge: Canesten is a feminine hygiene product that asked us to breakdown a taboo in a liberal market and in a conservative market.
Insight: In the pursuit of smelling and tasting fresh, many women unknowingly use products that can do more harm to intimate areas.
Idea: No More Sugarcoating
unwrapping the truth behind harmful products
Interrupting the sweetness on "V"-day
Canesten x Trolli reimagines gummies with a subtly tangy, salty
vagina-inspired twist where each gummy will be slightly different.
The back of the bag points to Canesten Unwrapped, our educational extension of Canesten’s previous Undressed campaign.
In the Philippines, Valentine’s Day is a hugely popular time to get married, often marked by mass government weddings. In this predominantly Christian country, for many couples, it may also be their first experience with intimacy.
CW: Moss Davis Strat: Cai Strachan AD: Kristina Murray
Why Valentines Day is so important