BAR-S
More than A Wiener
People assume Bar-S hot dogs are lower quality
because of their low price.
But that’s not the only judgment hot dogs face,
they’re also oversexualized.
CW: Arianna Stewart AD: Paityn Aunapu
AD: Kristina Murray
BEHIND THE SCENES
★ Shortlist Young Ones (Integrated Campaign) 2026
A movement in a city that cares about labels. Los Angeles.
Proving Value goes beyond labels and assumptions
We are all more than what's on the outside
We are all more than what's on the outside
BAR-S
More than A Wiener
People assume Bar-S hot dogs are lower quality because of their price.
But that’s not the only judgment hot dogs face, they’re also oversexualized.
CW: Arianna Stewart AD: Paityn Aunapu
AD: Kristina Murray
BEHIND THE SCENES
★ Shortlist Young Ones (Integrated Campaign) 2026
A movement in a city that cares about labels.
Los Angeles.
Proving Value goes beyond labels and assumptions
We are all more than what's on the outside
We are all more than what's on the outside
BAR-S
More than A Wiener
People assume Bar-S hot dogs are lower quality
because of their low price.
But that’s not the only judgment hot dogs face,
they’re also oversexualized.
CW: Arianna Stewart AD: Paityn Aunapu
AD: Kristina Murray
Behind the Scenes
★ Shortlist Young Ones (Integrated Campaign) 2026
A movement in a city that cares about labels. Los Angeles.
Proving Value goes beyond labels and assumptions
We are all more than what's on the outside
We are all more than what's on the outside